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About Barons Farnborough

We maintain the highest possible standards at all times, whether you are new or existing customer.

Meet the team

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Mark Althorp

Head of Business

Dan Leeds

General Sales Manager

Mark Lewis

Retail Sales Manager

Tiffany King

Business Manager

Neil Fradgley

Business Manager

Richard Thorne

Senior Used Car Sales Executive

Freddie Staines

New Car Sales Executive & Motability Specialist

Barry Hayward

Used Car Sales Executive

Kerry Welch

New Car Sales Executive

Tom Dodd

Used Car Sales Executive

Nikki Hall

Loyalty Specialist

Chris Loveland

Product Genius

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

The car had an MOT and it passed

Service

Moved over from Sytner, who were very disappointing. So far very happy with Barons. Major service booked later this week, fingers crossed.

Service

Would have been 5 stars but the service contact seemed to be in a bad mood in the morning, but he was perfectly fine when picking up the car

Service

Quality of service

Service

The original oil level correction wasn't checked properly, requiring another visit.

Service

No issues, Work was done as promised, and took the allotted time.

Service

You used to give me free customer transfer as a service to customers. As single retired woman I need this and it would be nice to continue free at your discretion. Companies can pay!

Service

The car service itself was carried out without issue and the staff I dealt with were all friendly, but read below...

Service

I thought the CitNow video was great and they did the service really quickly

Service

I love working with Barons and have never had a bad experience with any member of staff there. Keep it up!

Service

Don't know how to fix it, asked for the car to remain for two weeks.

Service

I cannot justify any stars to a company that fails to sell a new X5 to a customer that has previously purchased 6 cars from them. I have had to put 1 star to get this survey to send...

Service

Individual attention and a good experience

Service

There appears to be internal confusion between Servicing and Sales on what is or is not included in the "Service Pack". This has left me, the customer, in the middle thinking ive been mis-sold...

Service

Price -tried to charge more than quoted. Claimed the quote was a mistake Time - agreed collection at 15:30. I had to call at 16:30 finally left at 17:50 Engine management light on after starting - new fuel filter, fuel lines needed bleeding

Service

Good experience from Sales through to Workshops.

Service

Nice and friendly staff.

Service

Maddie is extra attentive

Service

Good service

Service

Really good experience with Barons. My car was ready on time, on budget and cleaned.

Service

It was easy to book the car in on a convenient date. A loan car was offered and all work completed in one visit despite needing more time due to additional work found.

Service

The BMW center in Germany was not helping the center in ash vale, therefore, I was without a car for 1 week. the service engineer Graham was good but he was let down by Germany support

Service

Very satisfied - service was done very efficiently, and completed 40 mins ahead of prediction. Car was washed, hoovered and felt great to drive.

Service

I would have said completely satisfied, however on this occasion they were unable to supply me with a loan car while mine was being serviced.

Service

Fantastic service. Sales, finance staff go that extra mile to ensure you get the car that's right for you.

Service

Barons did everything they said they would do in the time stated

Service

Service could not have been better, Maddie kept me informed of progress with the repairs continuously

Service

Extras to my service booking were added without issue

Service

My service was completed efficiently and in good time.

Service

Car delivered back np

Service

Good service provided by pleasant staff. Kept me informed and carried out additional work without the need to go back for another visit.

Service

Prompt service and friendly service advisers. Call out to Ben Sweeney here!

Service

ease of engagement, quality of work done, good communication

Service

See the above explaination. Despite the issues with Barons, the bodyshop that did the work were incredibly customer focused, went out of their way to assist, and have completed the work to a high standard. Rainbow Bodyshops, Farnborough.

Service

As per question 1. Love my car, you fixed it and gave me small discount for all issues, but you can definitely improve your service

Service

Always reliable and courteous

Service

Polite and courteous even when busy.

Service

The customer service especially its delivery was up to standard. The focus is not solely on delivering the best for the customer but on what the firm is willing to deliver.

Service

Great service and advice while purchasing however during delivery of the car we received limited advice about some of the technical and operational aspects of the car. There are many exciting and new aspects to this car, now having to read the manual

Service

Easy to deal with, and staff were helpful, professional and polite

Service

At least the car was cleaned and delivered back and that's about all I can say.

Service

I was very satisfied with the service. However when booking the service I was informed that it would take about 1.5 hours and in reality it took abut 3 hours . This was particularly annoying as I had opted to wait for the service on the basis of

Service

Cause I was satisfied.

Service

Completely Satisfied!

Service

Faultless service and excellent professional but friendly attitude.

Service

Service completed on time.

Service

Tol class service. I would have liked the interior to be cleaned better post servicing though it was complimentary I think.

Service

Work, costs and timing is as advised before hand.

Service

The experience was ok, however I have given a 5 as I know how important these surveys are to the Dealer. I was surprised there was no timed appointment and by the lack of digital interaction, with iPads and a Video Health Check.It felted dated

Service

I've felt the aftersales team as a whole need to be more customer focused. I've had to chase works that were being done on my car and never received updates from anyone in the Service department in Ash Vale.

Service

Great service from Barons. Bought two vehicles from them in 10 months. The presentation of the new vehicle was a bit of a let down, also lack of knowledge regarding rev limit on run in service for the m car. One said I could red line the car!!

Service

Very customer friendly and relaxing service - obviously out to make sales but not at the expense of being pushy or making the customer feeling out of control

Service

completely satisfied as shown.

Service

Work was carried out efficiently and the staff were polite and professional. Although windows were smeared and I needed to clean them when I got home.

Service

Service Advisor was fantastic

Service

Very friendly kept me informed about my appointment

Service

Simon was a super star, really helped me get what I wanted and with minimum fuss. No pushy sales tactics. An absolute gentleman

Service

Mot carried out quickly, car came back cleaned

Service

The person dealing with my car didn't let me know until quite late the next day that there was going to be a delay replacing the tyre, as the tyre-fitter was off sick. Lack of communication is not a good service standard.

Service

Everything went according to plan, car picked up as arranged, reminder previous day of appointment, and delivered back as planned.

Service

Recall for EGR Cooler replacement. All done on time with new loan car. I had booked an auto but the booking was made well in advance and this car was sold so a manual was provided.

Service

Very competent and timely service, full explanation of the procedure, all questions answered fully

Service

Everything was handled professionally. Staff were switched on

Service

Prompt no quibble response

Service

Slightly irritated that I have to book so far in advance to either have a courtesy vehicle or a collection and return whilst my car is in Barons' workshop.

Service

Easy to arrange and all completed on timely manner

Service

Very pleasant and easy to deal with The car was washed and was the best wash it's ever had whilst in the garage very good

Service

Call centre staff quickly able to offer dates for repair v local garage inability to offer any dates within weeks. Ashvale service team friendly and efficient plus option to work in refurbed waiting area.

Service

Basic service, no complaints. Would have got 5 stars if had been able to answer a couple of other questions about my car.

Service

The service was good and the car was cleaned at no cost. The only reservation was the BMW symbol was damaged when the car was cleaned.

Service

Some lack of communication on the day with the Sales Advisor appointed to deal with my MOT and service concerning the collection of my car.

Service

I was disappointed to get my car back in a worse state than when I took it in to get the problem fixed. I wasn't called to get my car back and went at the very end of the day myself for an update.

Service

Waiting time.

Service

Was kept informed of how everything was going

Service

As far as I can tell, all the the work on my car was carried out to schedule and to a high technical standard. In addition, the car was given a good clean inside & outside. It was a pleasure to drive it away,

Service

Because I was completely satisfied! :-)

Service

Rattle in driver's window 10 times worse than it was ! I can't tell it the glovebox rattle has been cured because the window is making so much racket

Service

Reception staff were very helpful. I was emotional due to bereavements and the lady was very kind and got me a coffee - decaffeinated was requested and found (unlike the Reading garage who haven't got any in despite me giving them feedback!).

Service

EVerything went well, however, would have appreciated if I was told what would be done to my car as part of the recal

Service

Recall issue with the car is unresolved and no communication provided on the status until we arrived to collect the car, having been told it was ready. We returned immediately on realising the issue was not fixed.

Service

Other manufacturers drop you off and pick you up at your place of work I gather, one way is often inconvenient and a bit odd...

Service

The only thing that let my experience down was that I had booked the service 2 months in advance together with an automatic courtesy car. I was given a manual!,

Service

As you may know, a very positive experience was spoilt when I couldn't find where you'd put the locking wheel nut key. In future, it would be much appreciated if you would replace it in the correct location where you found it.

Service

All good

Service

Job got sorted quickly

Service

Car was booked in for smart repair Did not get call back for date to booked in but very unusual for Kerry welch

Service

great service, keen to make the deal work without being over the top. Very professional salesmanship!

Service

Generally satisfied. Work was timely and under the quotation provided. Drop off and collection were both completed with 5-10mins max which was great.

Service

The staff made the difference.

Service

Service was completed as planned and a few extras checked for which I was thankful. Unfortunately there was confusion on my booking, communication was poor on the day and the car was returned without a good clean.

Service

Service was friendly helpful and efficent.

Service

Courtesy car was absolutely filthy inside and out. Took a week to complete work, of which 90% of this was waiting for parts. No proper follow up about after care of the new fitted parts, everything seemed rushed.

Service

The actual service from Georgie (customer advisor), the BMW technician working on my car and reception was brilliant.

Service

kept me informed - mot while I waited - finished sooner than indicated - ie over delivered -and close out explanation of checks done etc was helpful. Also comfortable waiting area - with tea/coffee, papers and wifi.

Service

The pick up/drop off service was useful and the work done was well explained. The prices were high, but this appears to be a BMW-wide trait. Could introduce service videos, which other manufacturers already do.

Service

The first time that I have had a BMW serviced. Everything was straightforward and simple.

Service

I was offered a service for my car to be picked up and collected, which made life a lot easier, the works was all done and the car came back earlier than i exected.

Service

I highlighted a problem with my tyres on the Monday at my service. They said they had checked them over and wasn't a problem. When I left the showroom the issue was still there. We re-booked another appointment, and when I arrived you cancelled it.

Service

Although the service is normally good, the car was kept for longer than planned, because the parts were not available. One part of the repair was the planned recall, and they didn't even do that in the planned timescale.

Service

Barons were better than the previous dealer I went to who was awful (their Google reviews echo this sentiment). Barons SA was polite and efficient but there was an issue that needed escalating to the Service Manager to get resolved.

Service

No need to gush! It was a professional level experience and a very satisfactory one.

Service

Had a major service, childcare didn't allow me to take car to Barons, so they picked it up from my house and then delivered it back, once work had been completed. Good communication and no fuss.

Service

good communication and did what they said they would do.

Service

everything completed ok

Service

No hassle, courtesy car ready and waiting, work completed on time.

Service

Totally carefree service arrangement suited to my availability with progress reports

Service

The work carried out on my car was negligent and put my life at serious risk. After having work carried out on my rear suspension less than 48 hours later all wheel nuts were missing or sheered on my back wheel. This occurred on the m69

Service

I have been having my X5s serviced there for nearly 20 years, friendly, efficient service and great people

Service

Delighted in every way so that is why I scored 10. This should be self evident!

Service

Good communication

Service

The salesman was patient and helpful during the test drive and explained everything clearly. He didn't put any pressure on us to buy and explained the options.

Sales

Thought I had understood the deal and sorted with the salesman and then the waters were muddied by the business manager who caused some confusion.

Sales

The service we received from Lee Mackel And his colleagues was excellent from start to finish.

Sales

Friendly staff, no pressure and good deals done quickly

Sales

Freddie Staines made the process very easy and enjoyable , a big thank you to him

Sales

love the car, safety as well

Sales

Great sales person.

Sales

Everyone was very friendly

Sales

It's a nice bright welcoming showroom with professional and happy staff

Sales

The experience was exceptional.

Sales

The Motability salesman was knowledgeable and very helpful.

Sales

Once again first class service and attention to detail took time to show how new items on model worked as different from previous model.

Sales

As above

Sales

I really rate Barons and have been buying BMWs from them for years. Great service.

Sales

Frustration with the car electronic systems.

Sales

Delivery was on time, experience was not too long so all in all excellent.

Sales

Service, contact, interpersonal skills toward my whole family and good coffee all made the whole experience a pleasure

Sales

Friendly staff,flexible to needs,nice showroom and facilities

Sales

Everything was perfect

Sales

I have bought several cars from Barons over the years and I will keep going back as I feel I am treated fairly and that my custom is always valued

Sales

Knowledgeable, friendly staff. Great product knowledge, extremely helpful. Wonderful showroom.

Sales

Was expecting handover of an m car to be a bit more special but none the less very good and happy with the service.

Sales

The salesman (Nick Dempsey) was helpful, knowledgeable and didn't pressure me into a sale.

Sales

Overall process is not designed to work seamless with BMW finance

Sales

My only complaint is the key card wasn't with the car and there was no parts centre for accessories

Sales

Freddie at Farnborough was excellent in helping me sort out my mobility car

Sales

Setting up the car took ages in the showroom, in the end it took 4 BMW people to set up airplay and connected drive

Sales

Got the car I wanted for a competitive price

Sales

No pressure - Was able to take a couple of cars for a weekend test. We get a chance to see how it all works, day and night. Ialso went into Audi but they couldn't give me anything unless i was with someone...REALLY

Sales

Great car, made to feel special when collected car, able to collect at a time convenient to us (early evening)

Sales

Very clean and friendly location. Parking on site for customers is plentifull

Sales

Louis was great!

Sales

Nice touch having the car unveiled in a special area in front of you